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and Over 300 million smartphone users In the US alone, app-based businesses can gain impressive customer reach across the country.
Of course, while offering services through a smartphone app is very convenient, that doesn’t automatically mean you’ll be able to turn it into a profitable way to do business. No matter how important the model, if you can’t deliver a quality user experience (UX), your app won’t provide the revenue your brand needs to thrive.
User experience is basically defined by how “usable” your app is and the emotions it triggers. It focuses on building all the features of the application to provide convenient “flows” that match the customer’s needs. Function and purpose must match to appeal to your audience.
Nick Babich as Adobe explain, where customers rate their experience based on whether a product or service provides value, works as expected, and is easy to use. Each one affects mood, be it frustration or contentment, when using your app.
related: A step-by-step guide to building your first mobile app
What factors affect the user experience?
Consider the basic structure of your application. How can each individual screen be arranged in such a way that users can find the information they need?
You can’t overwhelm the user by putting all the information on one screen. Categorizing information into different pages within an application makes it easier for users to navigate to the content they need.
“A professional application that is useful and easy to navigate for the user – in our case, the traveler who is in a hurry to catch a flight and needs immediate assistance – will gain more trust in the long run and create a brand for your company Cheerleading,” added Elad Schaffer, co-founder and CEO of Faye Travel Insurance. “A visually appealing interface with a more minimalist design becomes easier to navigate and therefore more pleasing to consumers you want to come back to.”
Even after release, most business-based applications require regular updates or patching to mitigate security responsibilities or failures that keep users from doing what they want. Apps that crash or that some functionality doesn’t work as expected can of course seriously damage the user experience.
Related: Building Mobile Apps Without Any Design Skills
The key way premium experiences enhance your brand
A study by AppDynamics found that, 60% of customers delete an app with performance issues after one attempt, and 80% will delete their app if they continue to experience performance issues.
The quality of the app will directly affect how people perceive the brand as a whole. This helps improve your credibility and increases the likelihood that these initial users will become loyal, long-lasting customers. Engaged customers spend more money on your business, increasing their lifetime value.
“Most people were looking for an experience that they could actually feel, and we were always looking to enhance that,” recalls Dr. Patrick K. Porter, founder of BrainTap Technologies when his company launched a Headphones and holographic music for light therapy to improve customer experience. “We also found that our app churn rate dropped to less than 1 percent when subscribers purchased headphones, which allowed us to accelerate app growth.”
It’s this ongoing effort to create premium experiences that help accelerate growth. Users who like the experience will recommend it to friends and family and leave high reviews on the app store.
The study found, 77% of consumers read at least one review before downloading a free app, and 80% read a review before downloading a free app paid application.
By focusing on user experience from start to finish, you can set yourself up for success and exceed customer expectations. With a premium user experience, you’ll get a higher return on investment when you present your services in the best possible way.
related: Does your company need an app, a website, or both?
