monitor is One weekly column Dedicated to everything that happens in the cultural world of Wired, from movies to memes, from TV to Twitter.
You know what’s always scary? baby. (watch a Annabelle movie and told me it was a lie. ) What’s more creepy than that? Dolls powered by artificial intelligence could one day stand up and have their own minds.If this sounds like something that will keep you sleeping for years, then boy do we have anything you need to watch: Trailer M3GAN.
But maybe that trailer—showing the movie’s eponymous robot (her name is short for “model-3 generative robot”) becoming dangerously attached to her human companion Cardi—was too haunting. If so, the internet is here.Almost immediately after the trailer was released, Twitter, TikTok and Instagram exploded into mashups, setting the doll’s dance moves to everyone’s track Beyonce to Taylor Swift.
Fans also rightly set the M3GAN dance steps to Megan Thee Stallion’s songs. (Most satisfying? Watch her spin to “Body.”) Meghan herself got wind of the trailer. “No prejudice, but I think they made the movie for me,” she said. tweet“I’ll be the first you see M3GAN. (Does that mean it’s too late to make her cameo?)
Marketing departments dream of this virality. Turning a trailer into a meme is invaluable for word of mouth, even if it removes a lot of the horror from horror movies. It’s easy to imagine the filmmakers putting this scene in the trailer and in the movie, not so secretly wanting it to happen.
Memes also show that people are willing to create the culture they want to see.Fans are desperate for Swift’s new album midnight, dropped today, and for some, mixing her music with the vicious dancing doll was just a way to handle it. So are Beyoncé fans who are celebrating her new album regeneration and express frustration She didn’t post a video to accompany it.Those who combine M3GAN with RuPaul Rapat the same time, just know how to have fun.
It also spawned a chain of memes on TikTok in the week or so following the trailer’s release. Posts tagged #m3gandance currently have over 23 million views on the platform, and not all of them are re-edits of the trailer. One of the most popular suggestions is to use M3GAN as a Halloween costume.Others featured their creators trying to recreate her dance, moving like a teen charm. Another Twitter beef that broke between M3GAN and the ultimate scary doll: Chucky from children’s games.
on Wednesday, M3GANThe studio Universal moved up the film’s release date by a week, to January 6. That means the film has two months to gather more memes and buzz. When fans see it, it doesn’t even matter if the movie sucks. It would be important if it had something they could dance to.
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