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When was the last time you judged a company by its logo alone? If you’re like me, it was probably earlier today. First impressions are the key to connecting with the audience, and without a great logo, a company wants to make a good first impression and it is, well.
This is fairly standard knowledge in the startup world, but the goals of a great logo design are increasingly complicated by a number of factors. One factor is the development of new software initiatives that can solve a host of problems for the owners of startups.
Wait a minute – I said great logo design gets complicated with new software or something, which can solve the same complexity? It sounds like there are pros and cons! You guessed it, it’s time to discuss the pros and cons of using logo design software.
related: What the future of logo design will look like
First, I think it’s important to point out exactly what I mean by logo software.After all, graphic design programs have been around for a while – for example, one of the first image editing software programs was super paint, published in 1973. Adobe Illustrator and Adobe Photoshop are still common tools for designers. But as a serial entrepreneur who is well aware of the impact logos have on the success of my startup, I’m more interested in discussing software that simplifies logo development and usability — especially well-designed logos.
So while software built from the ground up like Adobe Illustrator will never fall out of favor in my book, I’m more focused on specific logo design software, or even more specifically browser-run software. There are too many logo design software websites to list, but most of them are designed to be beginner friendly and easy to use – one of the first big pros.
related: How your company’s logo affects buying decisions
Advantages of Analytical Sign Software
When researching how to use logo software in my own startup, I narrowed down the pros to a few key points.
- Easy to use. Becoming a good graphic designer takes time, experience and training. Few entrepreneurs have these additional resources to invest in new disciplines they are unlikely to use regularly. So logo software, most of which are designed for complete beginners, is a great option, rather than learning the ins and outs of design on your own.On the other hand, if the entrepreneur has an idea for the perfect logo, step-by-step help Sign software can help turn a rough sketch become reality.
- Brand on demand. This is especially true for AI-driven websites, which are capable of delivering a plethora of logo designs at any time of day or night. In my personal experience, life as a serial entrepreneur often means working on projects in the middle of the night — or working until dawn. Logo software also means avoiding the time that comes with communicating with graphic designers—a boon if time constraints are an issue in your release schedule.
- Budget friendly. With so many freelancers, the average logo design price seems to have dropped.Some people estimate that about $250, although entrepreneurs are still likely to flock to high-end designs, which could run into the thousands. On the other hand, using logo software can significantly reduce your budget; some logo design sites even offer free logo templates that can be edited and tweaked.
- Simple iterative generation. Not only is this professional fun to talk about, but it’s also a key point in helping ensure entrepreneurs nail down the right design for their logo. Iteration is an important tool that allows business owners to study and compare changes in designs and choose the best fit.
Overall, I think the biggest advantage of logo software is that it greatly simplifies the design process. For entrepreneurs with a hundred demands on our time, logo software is definitely worth considering. But that doesn’t mean it’s all sunshine and lollipops.
related: The Perfect Convergence: How to Successfully Combine AI and Human Approaches to Doing Business
Investigate the Drawbacks of Logo Software
For every ray of hope, there is a dark cloud. Clearly – I find the pros of using logo software outweigh the cons, and I’ll admit that in advance. However, that doesn’t mean I haven’t found any downsides at all. Here are a few.
- Impersonal. When talking specifically about AI-driven software, such as logo generators, this is a big deal and can be a deal-breaker for entrepreneurs. We simply cannot ensure the same creative spark from human graphic designers. But AI design continues to advance, and as an entrepreneur looking at the future of graphic design, I hope that one day we can accurately present the full experience of working with a real designer.
- Potential for recycling elements. Much sign software is “pre-installed,” so to speak, with icons, graphics, shapes, colors, and fonts that can be rearranged upon prompt or request. While the pool of resources for these elements is large, it’s not endless, and using preloaded AI-powered logo software can result in the final logo looking like another company’s logo.
- Universal Design. Following the first two points, it’s more likely to end up with a bland, unspecific logo that doesn’t accurately reflect the company behind it.
- Impact on the graphic design industry. Like other industries that are increasingly turning to automation to solve workflow or budget issues, the same software that can streamline logo design projects can also take potential clients away from graphic designers — or prevent designers from even starting theirs Business, if the number of clients vs. the number of designers doesn’t seem to average well.
The most comprehensive way to analyze the main problems of logo software is to focus on the limitations of AI-driven technology and preloaded design elements. Navigating through all the options and making sure entrepreneurs get a unique, memorable and accurate logo can be tricky.
Solve the problem
Ultimately, whether an entrepreneur decides to use the logo software I’ve discussed here is up to the individual. Factors such as timelines, budget constraints and even the personality of the new company can influence decisions.
I am a strong advocate of continuing to develop logo design software in a way that simplifies the process while delivering the most accurate and valuable end product. That said, the pros and cons are worth weighing. They may even need to be adapted to your situation – like a great logo.