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Rigi, a platform that allows creators and influencers to grow, manage and monetize their communities, has raised INR 100 crore led by Elevation Capital, with participation from Accel, Stellaris, Sequoia and also pleased Welcoming angel investors such as Mahendra Singh Dhoni, Kunal Shah (Cred), Amit (NoBroker), Chakradhar Gade (Country Delight), Sharan Hegde (@financewithsharan) and others on their cap table. The company plans to use the funds raised to expand into newer categories as well as other geographies.
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“Increasing use of social media and growing consumption of online content has led to the emergence of knowledge creators in various fields, including education, health and fitness, skill training and gaming. Users turn to these creators for professional advice” Co-Founder of Rigi Swapnil Saurav said, “Our goal is to support these creators on this side of their journey so they can focus on what they do best: adding value to the lives of their viewers. “
With the closing of this round, Rigi has raised $25 million across 3 rounds in the 14 months since its inception, making it one of the best capitalized companies in the creator economy in India today. Since its inception, Rigi has helped over 10,000 creators in over 30 different categories. In the past 12 months, the company has grown 40 times. Rigi also recently launched its platform in Indonesia and is starting to see good traction there, the company claimed in a statement.
“At Elevation, we have long believed in the growth potential of the creator economy, as evidenced by our past investments in companies such as Sharechat, Turnip, and Headfone. The Rigi team’s customer obsession and rapid iteration have resulted in an exceptional product-market fit Creators in the knowledge economy. In less than 2 years of its existence, Rigi has enabled thousands of creators to become entrepreneurs, which is a testament to their unparalleled customer love. As a result, we see Rigi becoming a global Mayank Khanduja, partner at Elevation Capital, said:
Founded in 2021 by Swapnil Saurav and Ananya Singhal, Rigi focuses on “knowledge creators” in education, fitness, gaming, and more, and provides them with an end-to-end ecosystem to manage their communities, with a focus on monetization
