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This week, like Dr. Frankenstein before it, Netflix ran wildly around screaming “It’s aliiiive!”
Well, that’s not the case. But the anchor did start running commercials promoting its upcoming Chris Rock talk show special, with the tagline “Live.” Here’s the news again, in case you missed it: Netflix is airing a comedy special as the service disrupts terrestrial and cable TV by streaming everything on demand. Live on Saturday at 10 p.m. ET.
It was a move that was both ironic and clever. Rock is a veteran, Robbie Praw, Netflix’s VP of stand-up comedy, told him wall street journal is “on the Mount Rushmore of comedy”. His comedy special was appointment TV when appointment TV was the only kind of TV out there.
As far as getting people to watch something en masse, give Rock a live special — which airs (for lack of a better term) a week before the Oscars, where Rock got slapped onstage by Will Smith last year — — is a bold move by Netflix. Interestingly, they recently tried to dominate the discourse in the form of live TV – both pre-show and post-show.
as the right says Wall Street Journal, Watch the comedy special “Live on Netflix is a real structural change,” with 231 million global subscribers. But it’s also trying to inject Netflix into the conversation using a method that Netflix disrupted when it launched its streaming service in 2007.At the time, it changed the whole dynamic of dating TV by having people tweet, Facebook post, etc. about the fact that they were binge watching house of cards or orange is the new blackNow that streaming has overwhelmed viewers so much that every show feels like it’s in an “I’ll be when I can” mode, a comedian whose live event hasn’t really spoken publicly since the Oscar drama Feels like the best way for Netflix to dominate a group chat.
This column has delved into the notion that streaming services are now just TV/cable networks — even those that weren’t launched by TV/cable networks (Hulu, HBO Max, Disney+). But with Netflix pairing this move into live TV with its proposed crackdown on password sharing and the introduction of ad-supported subscriptions, it doesn’t look like streaming is having much of an impact on TV, but instead showing established players What television could look like in an Internet age. fast internet. After a while, the network finally learned from the example of Netflix and launched its own service. Now, Netflix is learning what those companies learned in the years before it was founded. That said, sometimes people will watch an ad if it means saving money, but the company buying that ad space needs to guarantee that people will.
