• Login
No Result
View All Result
My Blog
  • Home
  • World
  • Politics
  • Business
  • Science
  • Tech
    Listen to Music Without Blocking Out the World with These Headphones

    Listen to Music Without Blocking Out the World with These Headphones

    Air India To Use ‘Coruson’ Software For Safety Management

    Air India To Use ‘Coruson’ Software For Safety Management

    Bversity Raises INR 1.5 Crore In Seed Funding

    Bversity Raises INR 1.5 Crore In Seed Funding

    There’s So Much More to NFTs and Web3 Than the FTX Crash

    There’s So Much More to NFTs and Web3 Than the FTX Crash

    Why Software Talent Is Still in Demand Despite Tech Layoffs, Downturn and a Potential Recession

    Why Software Talent Is Still in Demand Despite Tech Layoffs, Downturn and a Potential Recession

    Are You Hesitant to Use AR Technology? Here’s Why You Need to Jump on It Now.

    Are You Hesitant to Use AR Technology? Here’s Why You Need to Jump on It Now.

    Trending Tags

    • Sillicon Valley
    • Climate Change
    • Election Results
    • Flat Earth
    • Golden Globes
    • MotoGP 2017
    • Mr. Robot
  • Entertainment
    • All
    • Movie
    • Music
    • Sports
    The ‘Dune’ Miniseries Is a Fascinating Piece of History

    The ‘Dune’ Miniseries Is a Fascinating Piece of History

    Coinbase Offered Them Dream Jobs—and Then Took Them Away

    Coinbase Offered Them Dream Jobs—and Then Took Them Away

    The January 6 Hearings Are Fighting for Your Attention

    The January 6 Hearings Are Fighting for Your Attention

    12 Best Messenger Bags (2022): Crossbody, Slings, Shoulder Bags

    12 Best Messenger Bags (2022): Crossbody, Slings, Shoulder Bags

    Big Tech Has Become a Creature of the Swamp

    Big Tech Has Become a Creature of the Swamp

    Sea to Summit Alto TR1 Review: A Fantastic Ultralight Tent

    Sea to Summit Alto TR1 Review: A Fantastic Ultralight Tent

    Prediction Engines Are Like Karma: You Get What You Stream

    Prediction Engines Are Like Karma: You Get What You Stream

    ‘The Quarry’ Lets You Experience What’s Great About Slasher Films

    ‘The Quarry’ Lets You Experience What’s Great About Slasher Films

    Summer Game Fest’s Biggest Announcement? A ‘Last of Us’ Remake

    Summer Game Fest’s Biggest Announcement? A ‘Last of Us’ Remake

  • Lifestyle
    • All
    • Fashion
    • Health
    • Travel
    nurse

    Everything You Need To Know About Nurse Residency

    Drug detox

    Are you the right candidate for medical detox?

    The Benefit of Using Sunscreen Protection

    Gift Ideas for Celebrating a Loved One’s College Acceptance

    What are the major reasons to form gall bladder stones?

    The ‘Dune’ Miniseries Is a Fascinating Piece of History

    The ‘Dune’ Miniseries Is a Fascinating Piece of History

    Coinbase Offered Them Dream Jobs—and Then Took Them Away

    Coinbase Offered Them Dream Jobs—and Then Took Them Away

    The January 6 Hearings Are Fighting for Your Attention

    The January 6 Hearings Are Fighting for Your Attention

    12 Best Messenger Bags (2022): Crossbody, Slings, Shoulder Bags

    12 Best Messenger Bags (2022): Crossbody, Slings, Shoulder Bags

    Big Tech Has Become a Creature of the Swamp

    Big Tech Has Become a Creature of the Swamp

    Trending Tags

    • Golden Globes
    • Mr. Robot
    • MotoGP 2017
    • Climate Change
    • Flat Earth
  • More
    • Directions
  • Home
  • World
  • Politics
  • Business
  • Science
  • Tech
    Listen to Music Without Blocking Out the World with These Headphones

    Listen to Music Without Blocking Out the World with These Headphones

    Air India To Use ‘Coruson’ Software For Safety Management

    Air India To Use ‘Coruson’ Software For Safety Management

    Bversity Raises INR 1.5 Crore In Seed Funding

    Bversity Raises INR 1.5 Crore In Seed Funding

    There’s So Much More to NFTs and Web3 Than the FTX Crash

    There’s So Much More to NFTs and Web3 Than the FTX Crash

    Why Software Talent Is Still in Demand Despite Tech Layoffs, Downturn and a Potential Recession

    Why Software Talent Is Still in Demand Despite Tech Layoffs, Downturn and a Potential Recession

    Are You Hesitant to Use AR Technology? Here’s Why You Need to Jump on It Now.

    Are You Hesitant to Use AR Technology? Here’s Why You Need to Jump on It Now.

    Trending Tags

    • Sillicon Valley
    • Climate Change
    • Election Results
    • Flat Earth
    • Golden Globes
    • MotoGP 2017
    • Mr. Robot
  • Entertainment
    • All
    • Movie
    • Music
    • Sports
    The ‘Dune’ Miniseries Is a Fascinating Piece of History

    The ‘Dune’ Miniseries Is a Fascinating Piece of History

    Coinbase Offered Them Dream Jobs—and Then Took Them Away

    Coinbase Offered Them Dream Jobs—and Then Took Them Away

    The January 6 Hearings Are Fighting for Your Attention

    The January 6 Hearings Are Fighting for Your Attention

    12 Best Messenger Bags (2022): Crossbody, Slings, Shoulder Bags

    12 Best Messenger Bags (2022): Crossbody, Slings, Shoulder Bags

    Big Tech Has Become a Creature of the Swamp

    Big Tech Has Become a Creature of the Swamp

    Sea to Summit Alto TR1 Review: A Fantastic Ultralight Tent

    Sea to Summit Alto TR1 Review: A Fantastic Ultralight Tent

    Prediction Engines Are Like Karma: You Get What You Stream

    Prediction Engines Are Like Karma: You Get What You Stream

    ‘The Quarry’ Lets You Experience What’s Great About Slasher Films

    ‘The Quarry’ Lets You Experience What’s Great About Slasher Films

    Summer Game Fest’s Biggest Announcement? A ‘Last of Us’ Remake

    Summer Game Fest’s Biggest Announcement? A ‘Last of Us’ Remake

  • Lifestyle
    • All
    • Fashion
    • Health
    • Travel
    nurse

    Everything You Need To Know About Nurse Residency

    Drug detox

    Are you the right candidate for medical detox?

    The Benefit of Using Sunscreen Protection

    Gift Ideas for Celebrating a Loved One’s College Acceptance

    What are the major reasons to form gall bladder stones?

    The ‘Dune’ Miniseries Is a Fascinating Piece of History

    The ‘Dune’ Miniseries Is a Fascinating Piece of History

    Coinbase Offered Them Dream Jobs—and Then Took Them Away

    Coinbase Offered Them Dream Jobs—and Then Took Them Away

    The January 6 Hearings Are Fighting for Your Attention

    The January 6 Hearings Are Fighting for Your Attention

    12 Best Messenger Bags (2022): Crossbody, Slings, Shoulder Bags

    12 Best Messenger Bags (2022): Crossbody, Slings, Shoulder Bags

    Big Tech Has Become a Creature of the Swamp

    Big Tech Has Become a Creature of the Swamp

    Trending Tags

    • Golden Globes
    • Mr. Robot
    • MotoGP 2017
    • Climate Change
    • Flat Earth
  • More
    • Directions
No Result
View All Result
My Blog
No Result
View All Result
Home Tech

Making a Great Ad Is About User Experience, Not Technology

by lacygibson
July 5, 2022
in Tech
0
Making a Great Ad Is About User Experience, Not Technology
0
SHARES
0
VIEWS
Share on FacebookShare on Twitter


expressed opinion entrepreneur Contributors are their own.

This may sound like an exaggeration, but it’s not: User experience is the biggest opportunity in front of us when it comes to advertising and the internet. Over the past 20 years, we have witnessed the rise of a new medium that allows for nearly limitless new ways to entertain, inspire, inform and serve people. The Internet has made it possible for everyone to be a part of creator and critic, performer and audience, individual and community at the same time.

However, user experience is also a huge crisis in the marketing and media industries of our time.

Our insane fascination with new technology and our desire to keep costs as low as possible has led to a form of consumer abuse in digital advertising. Frustrated consumers responded by adopting ad-blocking software at an alarming rate. By ignoring the fundamental tenet of the internet—that consumers have control—we have made advertising an outcast to the consumers we want to reach.

That’s because when we look at the tools we have at our disposal, too many tools define what we do in creativity — simply because they exist​​​.

Related: How to Use Pop-Up Ads Without Annoying Your Visitors

Creative techniques have evolved because things tend to get vanilla and boring. Animated ads come from underperforming static ads. Then from the animated ad, you can get rich media with video and audio. Then there are high-impact playable ads. But while technology has become more sophisticated, the consumer experience isn’t necessarily getting better — and in many cases, it’s getting worse.

All of this starts where we can do something with technology. Creative technology has advanced to the point where it allows for faster creation and bigger ideas, but it has not yet advanced to the point where it can replace creative professionals or human creativity. Worse yet, technology has defined what we do, not what we should do.

During this year’s Super Bowl, a lot of money Millions of dollars are spent creating interesting ads, let alone running them. However, the most successful ads are the simplest ones: A QR code bounces on the screen. why? Because it’s different, it looks nothing like the other typical Super Bowl ideas, and it cuts out all the noise straight away. The Coinbase ad wasn’t even a very targeted purchase – but the fact that it was different and new made it work.

Coinbase advertising is low-tech (a bit ugly, but in a fun retro way) and genius – it takes us back to our roots when advertising is a source of inspiration and joy.One 2017 Nielsen Study Looked at 500 internet ad campaigns and found that when the idea is good, it’s an incredible driver of success: a whopping 89% of digital ads. This is amazing. In the digital industry, however, our story goes completely backwards, and we pay dearly for it.

Related: How Much Should Entrepreneurs Care About User Experience?

Instead of using technology as the necessary enabler for great consumer experience and creativity, too many of us are putting it first, finding more and more ways to automate marketing decisions, drive down prices, extract data and increase intrusion sexuality – while ignoring the user experience and what consumers want.

  1. Don’t overly spoil the user experience. Your creative and message should be disruptive, but if your placement creates a negative experience, you risk creating a negative association for your brand. Consider the context in which your ad will be placed and the purpose of the user there. Native ads are a great tool; contextual targeting ensures that your ad isn’t inappropriate in its placement.
  2. Offer something unique. Your consumers are people. Think about who they are and what they value. Employ creative and authentic messages to your brand to reach the right audience. Use the interactivity of high-impact ideas, or humor where appropriate.
  3. Consider how you apply creative advertising techniques. Creative professionals know that you don’t just have access to ad tech just because you can — sound strategy and smart design have to lead. They can use these tools effectively by understanding when and how to effectively represent the brand with the latest tools.

Related: Marketers Must Watch Out For These 3 Things To Overcome The Big Resignation Brain Drain

This underscores what I believe to be some of the basic rules for creating great ideas in a world teeming with technology but inhabited by real people:

  1. A consumer is not a set of data points. They are creatures with intelligence, emotions, ideas, desires and needs that must be understood in order to be served.
  2. Platforms are always changing. Social media, mobile devices, connected TVs – technology is always evolving, and our creativity must evolve with it. But it has to start with consumers first, not just the possibilities of technology.
  3. Technology is critical to meeting the higher expectations of new audiences. But technology should support creativity, not define it.

We need to go back to basics and put the user experience first—a good reminder of this year’s best-performing Super Bowl ad. If it’s correct, you can do something very simple. A good and well-executed idea combined with an intelligent media strategy can yield results and lead to successful campaigns, especially when combined with all the bells and whistles that ad tech has to offer.

Now let’s get to work.

Business strategies, entrepreneurial advice and inspiring stories all in one place.explore new Entrepreneur Bookstore.

Tags: advertisecreativeExperienceGreatMakingMarketingMarketing Technologytechnologythe InternetUseruser experience
lacygibson

lacygibson

Next Post
Republic of Gamers Phones Are Back

Republic of Gamers Phones Are Back

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Recommended

Satellite Data Shows How Russia Has Destroyed Ukrainian Grain

Satellite Data Shows How Russia Has Destroyed Ukrainian Grain

5 months ago
How Web Scraping Brings Freedom to Research

How Web Scraping Brings Freedom to Research

6 months ago

Popular News

    Connect with us

    • Contact
    • Read Latest News Around The World – Frapios
    Write Us at: [email protected]

    Copyright Reserved © 2022

    No Result
    View All Result
    • Home
    • Politics
    • World
    • Business
    • Science
    • National
    • Entertainment
    • Gaming
    • Movie
    • Music
    • Sports
    • Fashion
    • Lifestyle
    • Travel
    • Tech
    • Health
    • Food

    Copyright Reserved © 2022

    Welcome Back!

    Login to your account below

    Forgotten Password?

    Retrieve your password

    Please enter your username or email address to reset your password.

    Log In