expressed opinion entrepreneur Contributors are their own.
As long as there are movies, cutting-edge technology makes the movie viewing experience better. Film history is full of innovators showcasing their latest tricks to the delight of film fans around the world. If technology is to work, it cannot just be seen as a technological innovation. It must also be used intelligently and creatively to enrich the storytelling experience.
When a group of inventors in the 1920s figured out how to capture recorded sound and synchronize it with an image, their discovery changed Hollywood forever.The talkies beat the silent ones, and as a result, giddy studio owners put out so many musicals that the audience is tired of them
The era of musicals may have peaked, but the sound is still there. Since we’ve seen Dolby and THX come along, innovations have come to enrich the experience of watching a good movie and open up possibilities for reaching new audiences.
Technology needs soul
Fans are savvy. Technology for technology’s sake doesn’t wow them.think Jaws 3-DOnce new and promising, 3-D became a joke until James Cameron finally did it in 2009 with Avatar, which set a global box office record with $2.8 billion.
Related: 5 Tech Advancements That Will Take the Entertainment Industry by Storm in the Next 5 Years
However, follow-up efforts to replicate the success of Avatar have failed miserably. Studios cut corners, and audiences who paid a premium for 3D tickets felt cheated. With the release of Avatar 2 in December, fans are hoping Cameron will have another creative ace.
Motion capture, long a part of video games, broke new ground in 2004 Polar Express, when director Robert Zemeckis converted human performances into animation, but many viewers found the look unsettling—characters hovering between human and robot, with zombie-like eyes. Creepy computer-generated imagery helped usher in ”Uncanny Valley Effect” became our Mandarin. In typical Hollywood fashion, a series of bad CGI features followed, including a 2011 flop Mars needs a momthe audience resisted.
But who can forget Andy Serkis’ motion-captured Gollum Lord of the Rings series? It’s an extraordinary show that showcases the potential of CGI. Director Peter Jackson’s Middle-earth fantasy series hit an all-time high of $3 billion. Serkis then played the CGI Ape Caesar in the film. Rise of the Planet of the Apesearning acclaim from fans and critics — and rebooting the profitable franchise.
Bring history to life
Coloring is another technological advance with huge potential that often makes old movies look cheap.Purists stunned, Congress forced to pass National Film Protection Act. Jackson then optimized the technology for his 2018 documentary, which was critically acclaimed they don’t get old. Jackson’s team rescued the broken footage of World War I and improved color and speed to produce a film that packs an emotional punch and connects with its audience.
While big-budget, VFX-heavy films dominate the box office — and help lure people back to theaters — directors like Jackson have proven that AI can be just as effective when it comes to telling small-scale, intimate stories.
The next shift in cinema
When technology is designed and used as part of an artist’s vision, it can enhance the experience and further develop the cinematic landscape. However, it tends to fail when it’s only used to fill seats and increase revenue.
related: Kids in the Hall Bruce McCulloch says TikTok is the new punk rock
It is with this mindset that I and my team have developed a new technology-driven process designed to provide artists with a wider audience without compromising the quality of the experience.
International cinema is the next frontier. Never before have films and TV shows produced abroad been in such great demand. parasite 2020 made history as the first foreign film to win an Oscar for Best Picture. Another imported from Korea, squid gameis Netflix’s most-watched series of all time.
Even though I’m a film school graduate and a longtime fan of international cinema, even I find subtitles hard to swallow. In 2009, while watching Japanese movies, DeparturesThe subtitles seem underwhelming, but are so verbose enough to rival the iconic opening reel star wars.
Demand for content has only grown during the pandemic, with international content that once might have been overlooked by U.S. audiences becoming a “must-see.” More international options lead to poor dubbing or distracting subtitles, keeping audiences out of the filmmakers’ field of vision.
From my early work after getting a patent in 2014, I wanted to solve this problem and start a new company, adapt to entertainment, and formed a team of partners who shared my vision.with Needle screen, we created a novel AI process to adapt movies into a new language that looks, sounds and feels real. This breakthrough opens up new prospects for filmmakers and fans eager for foreign content.
We made the first feature film to use this revolutionary process, champion, debuted in April this year. Shot in Polish and German, we were able to sync it into seamless English using our technology.
When approached with the idea, director Maciej Barczewski was skeptical. He has every right to be. champion, tells the story of a real-life boxing champion who is sent to Auschwitz and is Bachevsky’s darling.and criticized deepfakes go viral with its terrifying fidelity. Barczewski is a dedicated professional who doesn’t want to see his hard work be demeaned. “Don’t make my people look like monkeys,” he told us.
related: How Disney’s new Guardians of the Galaxy coaster uses stories to make you feel like you’re floating in space
As a bonus, while our technique does not require the original actor to successfully translate into another language, the actor champion Participated in the work by re-shooting their lines in English in the studio, capturing their facial movements from multiple angles with a series of cameras, producing unprecedented realism. champion The team cheered for participating in the effort, and Bachewski’s concerns were eased. “This is the original version of the film, but enhanced,” he said. “I like the fact that the audience isn’t distracted by the subtitles.”
For filmmakers like Barczewski who lack big budgets, this landmark AI offers a realistic approach to the wider world. It’s also great news for viewers, who will have the opportunity to watch movies they would have skipped before. “This technology has the potential to change the entire paradigm of international filmmaking,” Barczewski said.
I totally agree.
Darryl C. Marks is adapt to entertainment