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Gone are the days when online gaming was only considered to relax or pass the time of leisure. Over the past decade, it has undergone a paradigm shift, and it is no longer just a hobby or fun activity, but also an incentive for users to spend time. As mobile phones have revolutionized the experience for most users, gaming has become one of the world’s most popular forms of entertainment, allowing people to build communities that transcend borders, religions and ages. Gaming is one of the most powerful tools for bringing new technologies to the masses and will be a stepping stone to making Web3 and the digital revolution an integral part of our lives.
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“With internet access steadily rising in both urban and rural areas, and female gamer participation increasing, we can now see many female gamers and creators thriving across the continent. The gaming industry has the potential to expand exponentially in the future A few years later, as more and more people started seeing it as a viable career option,” OneRare co-founder Supreet Raju told us.
At OneRare, Raju and her team sought to create a unique food game that would provide a space for a new generation of gamers to experience blockchain immersively while celebrating food from all corners of the world. Their Foodverse brings celebrity chefs, restaurants and food brands to new global markets for the first time and allows them to expand marketing and monetization opportunities. The idea is to make the user part of the brand’s story and success, not just a metric.
Entertainment itself is no longer confined to TV, OTT, and cinemas, but has migrated to our mobile screens. Content creators and gaming platforms are making entertainment more affordable, accessible and smaller. The emergence of new channels of social expression and content creation has democratized media consumption. Short video formats, casual and role-playing games have spawned a new age of micro-influencers and content creators with their own fans and following. They enable targeted advertising and marketing for brands that drive better conversions at an affordable cost.
In this case, Kabir Kochhar, founder of Audacity Venture Partners, is backing visionary founders who see a small gap in the market and have the vision to grow it into something bigger.
“We’re very excited about the transformation the industry is going through through innovative content monetization solutions and targeted advertising. We’re investing in Audacious’ founders to keep building amidst doubt and uncertainty .We are exploring and assessing opportunities New Age companies are capitalizing on shifts in consumption patterns through powerful underlying technologies – whether content monetization platforms, AI-based video and audio optimization for creators, game publishers and enablers tools, contextual ad tech platforms, and more,” Kochhar said.
