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According to reports, India’s healthcare infrastructure is uneven, with 70% of hospitals serving 30% of the population. Post-pandemic, healthcare has now become a top priority for people across the globe and has led to a growing need for smart technologies and hybrid models to address existing demand gaps in healthcare. Priyadarshi Mohapatra came up with the idea to launch CureBay for marginalized spaces in the country after witnessing disparities in basic necessities and growing demand for home healthcare services.
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According to founder Priyadarshi Mohapatra, the concept of CureBay is to create access to high-quality and affordable healthcare for underserved and remote rural areas. The model is an innovative hybrid model focused on addressing the last mile of primary healthcare delivery.
“We have invested heavily in research and our findings encourage us to create an operating model that improves efficiency and reduces the cost of delivering primary healthcare to those who need it. The research clearly shows that while smartphones are Penetration is fairly high and people use it primarily to consume entertainment. Our model is based on leveraging technology but designed for paramedical use, we have asset light e-clinics in remote locations with at least two trained professionals on site Instruct patients to contact their physician,” Priyadasi said.
It is clear that the entire world is in support of artificial intelligence and its imminent possibilities. The adaptation of AI integration can also be seen in healthcare systems. Artificial intelligence (AI) has many advantages over traditional mainstream healthcare and clinical decision-making technologies. Artificial intelligence creates new opportunities for the healthcare industry.
Speaking about the use of AI in CureBay, the founders explained, “The company utilizes telemedicine services, Internet of Things (IoT) adaptive technology solutions, medical-grade devices such as high-definition ultra-portables with diagnostic cameras. We use internet services that connect doctors with patients in need; keep detailed digital records to reduce the chance of errors when prescribing medications; and make appointments in emergencies.”
He further pointed out that the popularity of artificial intelligence does not mean that there is less demand for healthcare professionals. AI is a tool that can help and enhance the ability of trained professionals to better understand people’s daily patterns and needs, and then use this understanding to provide people with the best feedback and guidance to treat patients.
Priyadarshi Mohapatra revealed more about the company’s operations and service model, shedding light on CureBay’s key amenities. Among the many such aids, the founders single out e-clinics. In his words, “e-clinics are physical centers in remote areas (without proper medical facilities within a 5-10km radius) designed for paramedical care. Our staff at e-clinics help with medical-grade equipment Capturing patient data, assisting physicians with consultations. Following consultations, we are also able to assist with completion of medication and diagnostic testing as recommended by physicians. In case of tertiary requirements, our e-clinic acts as an information hub, transparently sharing information on bed availability and Doctors with the best commercial offer, thereby eliminating any brokers. The idea is to simulate the physical experience and provide high-quality and affordable healthcare in the remotest corners of the country through an assisted hybrid model.” The company is currently at There are 17 e-clinics in different parts of Odisha and plans to add 5-6 e-clinics every month.
Likewise, another trend gaining popularity in the healthcare system due to the pandemic is online consultations. The pandemic has changed the healthcare system forever by bringing digital health technology and helping healthcare startups rise, enabling a smooth transition to online healthcare.
Elaborating on this development, the founders of CureBay said: “While research and development in this field has been ongoing, the pandemic has helped us direct resources to make major breakthroughs in an area we desperately need. Research shows that telemedicine And online consultations have skyrocketed during the pandemic, as patients are forced to find other ways to safely access their healthcare, and healthcare professionals must find ways to safely deliver it.”
A McKinsey report noted that even after the lockdown ended, Mohapatra further stated, “Telemedicine usage has increased by 38 times from the pre-pandemic baseline in 2021. Even after the pandemic, online medical care persists because it addresses Issues such as social distancing, connection between caregivers, distributing patient data, medical teaching and sharing science are valuable even if we are not in permanent lockdown. All of these help to bring remote areas closer mainstream healthcare.”
With the rapid development of the health tech industry, players in the region are also growing with the development of various health tech startups and online services. Mohapatra put aside all these phases of aggressive growth in the healthcare ecosystem and also revealed the competition that exists in the space. According to him, while the big pathology chains already compete fiercely with the big pathology chains that offer bulk services at competitive prices, none of these platforms try to connect patients with doctors from well-known hospitals, nor do they have any well-trained doctors. Professionals perform instant inspections in remote locations – UPS.
“CureBay is focused on building real-time human connections with human values through satellite e-clinics to provide primary healthcare services to the underprivileged and marginalized of society. Rather than having people browse complex health apps online. CureBay offers simpler , more efficient alternatives, and promises to provide comprehensive healthcare services, including diagnosis, treatment, consultation, pharmacy, and even hospitalization if needed. This comprehensive approach to patient care and treatment sets the company apart from its competition opponent,” he said.
To address these highly competitive tensions, Mohapatra advises beginners in this ecosystem, “If you are someone planning to start their journey in this space, then I would say you need to be confident in your vision and long-term plans. Some people are willing to take the extra step for good healthcare. If you focus on giving them the right tools to get primary healthcare safely and affordably, your ideas will be accepted. The key is to build your The people in your business who need those services most. Every challenge you face in building your vision has to be approached from that perspective.”
One of the most prominent players in the field, CureBay plans to expand its healthcare offerings across the state by creating more e-clinics and physical facilities in various cities. It is planned to establish 5-6 clinics per month and cover remote areas that cannot obtain high-quality medical services. By 2023, more than 100 e-clinics are planned to be created in the coming year so that the network and presence of the company can grow stronger in the most remote areas of Odisha and Engineering states.
“Ultimately, we want to be the largest primary care provider in the country,” Priyadarshi Mohapatra said hopefully.
