expressed opinion entrepreneur Contributors are themselves.
In the digital world, there are many successful things now, but 3-5-10 years from now, we will no longer be able to imagine life without them. As the founder and CEO of a technology company, today I want to talk about augmented reality (AR) technology.
according to politician, by 2022, more than 1 billion people will use AR on mobile devices, increasing to 2 billion by 2024. But we are sure that 5 billion people are able to use AR on their smartphones today.
In short, if you’re a realist, now is the time to set sail. However, many people are still hesitant to use AR anywhere. Why? Let’s figure it out together.
Experts believe that for AR to be truly successful, it will take more than just one example of mass use. First, a real ecosystem needs to be built around the technology. We need new products and platforms, companies, and most importantly, experts.
Related: The Future of Augmented Reality (Infographic)
Few believed that the internet would be more popular than television, or that subscription systems would be more popular than one-time purchases, but it happened. That’s because someone set themselves up for success in advance. Created their blue ocean. Set sail early. do you understand me?
Now, AR has made a splash in the market, but for the entire tech world, an important event is looming: the long-awaited release of AR glasses. Along with giants like Apple and Samsung slated for release as early as 2023, Meta’s Quest ecosystem is actively developing. Additionally, Sony and HTC are planning updates to their mixed reality glasses.
Many companies are optimists. They are waiting for a tailwind. More precisely, it is the release of AR glasses and more powerful AR project implementation equipment. Well, they might be right in their own way, but imagine now that those long-awaited AR glasses are already in your hands. What will you use them for?
Most people admit that they are more likely to just turn the glasses in their hands, try them on a few times, and leave them on for a long time. That’s because they have no user behavior patterns. So, without waiting for the wind, grab the sails and set sail now. After all, AR isn’t just in rare, expensive gadgets, it’s in your personal smartphone. If for some reason you think AR is bad for you, and that such behavioral patterns don’t concern you, let’s look at AR in a different light.
Advertising and Social Media
Today, millions of people not only post content to the main Instagram feed, but also use Stories with built-in blocking and filtering — that’s AR. Yes, it’s much closer than it appears.
It’s clear that in just 3-5-10 years, you’ll be able to animate and control your avatar in AR. It is worth noting that such technological innovations are used not only by ordinary people, but also by brands, which come to social networks to increase sales.
Related: Why Augmented and Virtual Reality Are Important for Your Business
In addition to AR masks, AR fittings are also becoming more and more popular. Brands are actively integrating AR into customers’ online lives to make shopping easier for them.
But that’s just the beginning. Imagine what we can achieve in just 3-5-10 years of technological advancement and AR development! We believe in total immersion. Your metrics, preferences and shopping history will be incorporated into the brand or department store mapping. Artificial intelligence and algorithms allow you to pick exactly which bows you like. You’ll see your hologram in novelty clothes from every angle and movement. This seems to be more effective than trying on mirrors in a cramped booth.
AR is also about human development. Seize potential opportunities in the medical field. Today, we have MRIs, X-rays and fluoroscopy, but in just 3-5-10 years all your data will be able to be stacked into a holographic diagram of the human body. At the fingertips, your doctor has your entire medical history, or an AR model of your body may have clear treatment dynamics.
Many automotive companies have long considered implementing AR into a larger system. The use of AR in automotive prototypes at CES came as no surprise to anyone. For navigation and safety, AR is almost everywhere.
In just 3-5-10 years, your car itself will be able to contact a repair service and send them a detailed AR diagram of your car’s condition.
Designers and architects are now using AR for their projects. They create 3D models of houses, yachts, bridges, and other complex structures. They calculate materials, check stability, etc.
Today, you can already see an apartment, house or room for rent in AR. In about 3-5-10 years, special programs and simulators will be developed that will not only walk around, but touch anything in the room.
Related: A Guide to Using Augmented Reality in Ecommerce and Retail
When considering all the possibilities of AR, a vast world of digital products and ideas opens up. In just a few years, AR technology will become even more important as new communication tools, platforms, and future technologies emerge and evolve. Based on today’s market, we believe AR will play a key role in these developments.
The beginnings of behavior patterns are already there, and they will continue to develop even without your efforts. So, don’t waste time learning to use Augmented Reality and create your own AR projects now: in business, marketing and creative work. And train your customers to use AR in your products.
The pessimist complains; the optimist expects it to change; the realist adjusts the sails. — William Arthur Ward
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