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Amagi, the global leader in cloud-based SaaS technology for broadcast and connected TV, announced that it has acquired Streamwise, an early data aggregation and reporting platform for content distributors. Streamwise focuses on automating and standardizing data collection across streaming platforms. The acquisition will help Amagi enhance its data solutions capabilities with comprehensive, more streamlined reporting and dashboards.
“The beauty of the Streamwise data platform is its simplicity and accessibility, making it an excellent value-add to Amagi’s SSAI-based advertising offerings. Together, we can help content brands shape their programming, optimize their distribution and generate better investments rate of return,” says Amagi CEO and co-founder Baskar Subramanian.
With Streamwise, Amagi will be able to seamlessly integrate its proprietary and third-party data to provide content brands with insightful, unified analytics. Streamwise’s modern and intuitive user experience will make it easy for Amagi’s customers to gain actionable business insights in a centralized and automated manner. Amagi plans to offer Streamwise functionality to customers as a stand-alone product. Once it is integrated with the Amagi product suite in the coming months, customers will be able to additionally subscribe to the Streamwise solution in a seamless manner. Amagi provides a complete solution for channel creation, distribution and monetization, the company said in a statement.
Doug Shineman, CEO of Streamwise, said: “Our joint offering will help content publishers make informed decisions and expand their reach by freeing content, sales, marketing and finance executives from a repetitive, manual and error-prone process. Business in the Streaming Economy.” who will join Amagi to lead business development for its new vertical analytics.
Amagi also offers 24×7 cloud hosting services, bringing simplicity, advanced automation and transparency to the entire broadcast operation. Overall, Amagi supports more than 700 content brands, more than 800 playchains and more than 2,100 channel delivery in more than 40 countries on its platform, the company said in a statement.