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It’s Monday morning and you’ve just started your work week. You’ve got your coffee, you’re sitting at your computer getting ready for the day – and then it hits you – and you have two blog deadlines to submit by the end of the day. Before the panic peaked, you remembered that you had an AI-powered copywriting assistant. If this sounds like you, it’s time to enter 2022 and explore the extraordinary world of AI writers. If you’re not already using one of these, here are eight reasons why you should get started right away.
What is AI-driven copywriting? AI copywriting is the process of generating content through machine learning software. This is done by training an algorithm to search for patterns in millions of web pages, then using that knowledge to craft new content on a specific topic. Using the latest in natural language processing, artificial intelligence is now able to mimic and understand complex human emotions.
1. Save time
Copywriting tools can provide you with tons of material in seconds, allowing you to skip tedious research and outline development. You can take the best parts of what AI has written and combine it with your own creativity to piece together your content in half the time. Manage your time better without compromising on quality.
Related: 5 Ways AI Can Enhance Your Content Creation Process
2. Improve ROI
A well-executed blogging strategy and call-to-action can drive a lot of targeted traffic to your website. Strategic on-page content will keep people engaged with your website and encourage them to sign up for your email list. Educational email content will keep them engaged with your brand until they’re ready to buy. What do all these things have in common? Top-notch copy. Oh – it takes a lot of time and effort to do it manually.
While a solid content strategy can yield remarkable results, it is a laborious task that can be resource-intensive. Implementing AI as a tool in your copywriting process can simplify your content strategy and optimize efficiency, thereby increasing your overall ROI.
3. Increase leads and conversions
Content marketing has become the cornerstone of the sales funnel.it creates Three times as many potential customers As with traditional marketing, costs are reduced by 64%. To consistently generate new leads that convert into customers, businesses must develop a strong content strategy. This can be difficult to maintain as the demand for content continues to grow and change. Thankfully, there are AI copywriters that can help you keep up. Using AI copywriting will increase the output of your work, enabling you to produce more content and attract more leads through the sales funnel.
4. AI is more accurate
While humans have advantages that computers don’t have, such as emotions like passion and empathy, one area where we err is our ability to make mistakes. Even the best writers are known to make mistakes here and there, while their AI counterparts build sentences with perfect structure and grammar without fail. In addition to being able to improvise perfect content, AI can also help fix existing paragraphs by checking grammar and even readability.
Related: Here’s How AI Content Marketing Will Change 2022
5. AI is reliable
There are a lot of variables at play when it comes to relying on humans to deliver high-quality content and meet deadlines. Human beings are sick, take leave, and have a hard time. While these are facts of life, they all affect the quality of work. AI copywriters will be able to do most of their work in minutes and never tell you they need a break. Human copywriters can then discuss what their AI assistant has created and complete the task in a fraction of the time.
6. No more writer’s block
If there’s any reason for copywriters to adopt AI tools right away, it’s that they can remove writer’s barriers by giving you endless inspiration. There’s nothing worse than sitting down and writing and staring at your open document without any words or phrases. AI copywriting can give you a sense of direction in seconds. They completely relieve your anxiety about watching time pass by while drafting a zero idea, eliminating the dead blank page that writers know so well.
7. Lower cost and higher quality
When considering the use of AI, Comparing labor and artificial intelligence costs for content creation. AI copywriters are usually subscribed on a monthly basis, and they offer a powerful service at an affordable price. Conversely, human copywriting is notorious for exorbitant prices. The highest quality solution is to use both humans and artificial intelligence.
Business owners who use their own in-house teams to process content can save money by outputting content at a more efficient rate, ultimately dedicating employee time to other tasks and maximizing productivity. Freelance writers will also benefit by being able to meet client deadlines while exceeding expectations in quality — which will improve their reputation, attract more clients, and allow them to scale their business more effectively.
Related: Top 7 Ways to Use AI to Foster Brilliant Creativity
8. Stand out from the competition
When it comes to standing out from the competition, consistent branding is everything. Developing your unique brand voice and shouting at the rooftops is essential, and it starts with content marketing. Consistency is the key to a successful content strategy, and this can be done easily with AI copywriters. Gone are the days of having to write an entire blog or social media post from scratch, making the daunting task of content marketing more realistic to implement in your business plan.
9. Repurpose existing content
There are only so many topics that can be addressed in a niche, but consumers expect new content from brands like watches and clocks. Due to the high demand for constant updates, repurposing old content has become an integral part of a successful strategy. The challenge as a writer is to find new ways to express the same thing. AI, on the other hand, can do this and excel with limited information and in record time, making this attempted part of copywriting seamless.
The possibilities are endless
The best part about AI copywriting is that the possibilities are truly endless. Whether you want to generate headlines for YouTube, write a thank you email, or create the basis for an entire blog post, artificial intelligence tools are up to the challenge. These tools make writing in any medium super convenient and allow copywriters and business owners alike to be more efficient while consistently producing the best results.
If you’re ready to streamline your content creation process and manage your time more efficiently, check out some of today’s leading AI copywriters.