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According to GrowthBadger, more than 3 billion blogs Posts are published every year. In the US alone, there are at least 3,100 bloggers posting each month. For many businesses and influencers, this tool has become a cornerstone, helping drive web traffic and brand awareness, and dramatically impact sales.
Of course, a successful post is more than just typing an idea into a Word document. The process is surprisingly technical, and making sure these technical aspects work properly is key to providing an enjoyable reading experience.
1. Use Google Search to Find SEO Keywords
Search engine optimization mainly focuses on using relevant keywords to improve search rankings. The topic chosen for your blog entry should be relevant to the entire website, so you can naturally include keywords in the title and content of your blog. While short keywords like “shoes” won’t affect you much, long-form keywords can be an effective way to strengthen your SEO rankings.
Fortunately, you don’t need to do a lot of technical research to find them.As bestselling author and podcaster Jeff Goins Recent Blog Entries“Use Google Suggest, also known as automatic completion. That’s Google Suggest at work when you start typing a word into Google and it populates the rest of your search for you.Before you finish, you’ll see the most relevant phrases pop up (and the occasional ridiculous results). Start here before moving into more advanced forms of keyword research. “
related: How to choose your first SEO keyword
2. Use plugins to integrate additional functionality
If you spend a lot of time browsing blogs, you’ll no doubt see all kinds of extras beyond text: video embeds, social sharing features, interactive polls, and contact forms are just a few of the options used to make content more engaging . While this process may seem complicated, it can be accomplished with user-friendly plugins that allow you to take a more “drag and drop” approach to formatting.
No matter which platform you use to host or create your blog, various plugin or widget Can simplify the user experience and help the website appear more professional and user-friendly. The task then is to consider which features will be most beneficial to your audience and which features will enhance a particular post.
3. Attract new visitors by pinning high-performing content
Jesse Scoberg Write For DropInBlog, “Visitors to your site may enter through one of your many blog posts. They then click around your site to see what else you have and get bombarded with information. Pinned posts can serve as a great Good entry point into your website. You can pin the post with the highest conversion rate, or just a general post that introduces the site to your users. A pinned post functions the same as a logo on the storefront. It should be engaging or Something exciting to drive your readers further into your site.”
You can review your site metrics to identify posts with higher performance metrics, such as views, shares or comments, and/or select based on what you think readers are most interested in (such as contests or giveaways), or evergreen content , which serves as a powerful introduction to your business.
related: Why blogging should be on your weekly to-do list this year
4. Let the encoding happen in the background
There are many platforms for hosting a blog-only website, some of which can add blog content to an existing website, which you can do without hiring an IT team. Many platforms use drag-and-drop design features, or allow you to copy and paste specific code for appropriate updates. When using these tools, the coding aspect of blogging basically happens in the background. Not only does this ensure that text, images, and other content look correct when published, it also ensures that transferring blog posts to the live version of your site doesn’t screw up elsewhere. The key is to choose a platform with the publishing and editing capabilities you are familiar with, based on your level of technical expertise.
5. Make sharing easier
Sharing blog content is key to reaching and developing your target audience. As mentioned earlier, widgets allow readers to share their favorite content through their own accounts, and there are other automated tools that simplify the process of sharing content through your own social media accounts.
By ensuring that blog content is automatically shared to your account upon publication, you don’t have to worry about the technical aspects of copying links correctly and scheduling attractive posts for social media. By automating this process, you can spend more time creating material that will get your followers to click.
related: Social media engagement is where the magic happens for your business
When all the technical aspects of your blog are in place correctly, you don’t have to worry about glitches and errors that interfere with your reading experience. You can be confident that your content will be delivered to your readers in an engaging way, while also giving them the opportunity to easily share it with the people in your circles.